First, we plan. Then, we write!
I regularly write content for web pages, blogs, social media posts, emails, etc. Regardless of the final destination of the written item, it needs a clearly defined purpose. Every post, every article, and every tagline must support an overarching marketing agenda.
“If one does not know to which port one is sailing, no wind is favorable.”
– Lucius Annaeus Seneca
If you need assistance with any level of marketing communication content or strategy, I can help you:
- Clarify your mission
- Outline your story
- Create material to share your story on multiple platforms
After you identify the purpose and outline your organization’s larger story, it becomes easier to polish your brand narrative and create supporting marketing content that’s exciting to you and attractive to your audience!
Let’s get organized!
By taking time to clarify your story and give it direction, you will inevitably boost your marketing energy and build your own momentum as you engage in telling others about what you do and why you do it.
Once the organization’s mission and vision are written down and the foundation for the brand identity is created or recorded, we can move on to crafting specific pieces of content for your website, email marking, or social media channels.
If you just need a simple marketing piece, only 15 -30 minutes are needed to establish a good context to create good content that supports your marketing goals and objectives.
If you need a complete overhaul of your existing content or if you need a substantial amount of content for a new project, I offer a comprehensive Content Workshop.
This 30-day workshop uses solid information architecture principles to thoroughly evaluate your organization’s marketing content needs.
Let’s get started!
You can jump into a Content Workshop at any stage in your content development. Wherever you are, I will work with you to analyze, generate, edit, and curate the appropriate amount of user-centered content that’s easy to read, easy to understand, and easy to navigate by your target audience.
At the end of our time together, you’ll have an updated strategy and detailed outline that can be used for both digital and traditional marketing outlets.